Logo design publication design product packaging brand identity
The existing brand had a consistent and appealing feel and messaging but an inconsistent graphic presence with a variety of logos and motifs. The goal was to create a brand identity that unified all the different touch-points and embodied the vibe the brand had already established. Selkie studio is a cabin by the sea, on the shores of the Pacific Ocean in Haines Alaska. Selkie goods cater to practical wants of a female Alaskan audience along with the care to make quality organically resourced goods crafted with fashion savvy.